(Hi! I'm)
Daniel Ical
Building brands and digital products that are as functional as they are beautiful.
strategy + user-centered Design
Graphic, UI/UX Designer and Illustrator based in Berlin with years of experience working with corporations, startups, mid-sized companies, and cultural institutions.
I strive to merge functionality with creativity to deliver impactful, human-centered solutions.
Welcome to my creative corner on the internet.
Different hats
One designer
my Stack
Always evolving and lately, that includes AI tools. Here are a few other apps I work with every day:
GTC Garage
Podcast for the automotive world identity + promo assets, for both audio and video.
The brief: stand out, feel new, stay on brand. No further references. Two weeks.
Brands strategy
Creative Campaign
Visual Identity Design
Brand Guidelines
AECOF
Web design for ACOF: an Organization dedicated to end homelessness providing permanent supportive housing for people with disabilities.
User Research
Usability Testing
UI Design
UI/UX Audits
NADA show
A graffiti-covered New York alley hiding a cozy speakeasy. A style I had never tried, pushed past the brand guidelines that made visitors stop to read the walls.
Printed media
Trade show
Illustration
Creative campaign
What people say
Success stories while working with me.
Exceptional Branding That Elevated Our Identity.
Their strategic approach completely transformed our brand. We’ve seen a huge increase in recognition and client engagement.
Maria Hernández
Outstanding Website Design, Exceeding Expectations.
The website they created is stunning, user-friendly, and has boosted our online conversions significantly. Highly recommend!
Sara Thompson
Creative Solutions That Drove Real Results for Our Website.
Their designs are not only beautiful but effective. Our sales increased by 30% post-launch. Incredible experience!
Emil Rogers
Let's Connect
I'd love to hear from you!
