Meet the designer
G. Daniel Ical
My core strengths lie in branding and UX/UI design, always bringing a strong visual sensibility and artistic touch to every project.
Passionate about visual arts and problem-solving through design, merging functionality with creativity to deliver impactful, human-centered solutions.
Experience
My Journey in Design
work
Experience
Sr. Graphic Designer at GoTo
Led visual design initiatives across marketing, product, and brand, ensuring consistency with GoTo's global brand system.
Collaborated cross-functionally with product, marketing, and development teams to translate complex ideas into clear, compelling visual concepts for global campaigns.
Worked on the developement of the company's brand refresh.
Developed an AI-first approach for commercial campaigns, streamlining creative production and pushing the boundaries of the team's visual output.
UI Speciallist at Banco Industrial
User Interface Design in high fidelity prototypes for web business banking products, web design and building for international banking products.
Obtained best perfomance recongnition for H1 2025
Facilitated a department-wide training session on prototyping workflows, teaching how to translate briefs into functional prototypes and optimize handoff for developers.
Implementation of the company’s Design System, developing a component library and documentation with the UX/UI team, and leading workshops to support adoption across projects.
Graphic designer at God Branding
Develpment of brand strategies for companies in Costa Rica and Central America. Internal and external communication campaigns for banking (BAC) and clinical research companies (Thermo Fisher Scientific and Edwards).
Branding and editorial design for the “Tratado de San Jose”, an initiative in which companies pledge their commitment to gender equality and LGBTQ+ inclusion.
Brands
Developed
Workshops
Prototypes with purpose - UNIS
Evolving Prototypes - BI Bank