Aventura
Bringing local biodiversity to life through illustration. This project explores the rich birdlife surrounding Grupo Secacao's hydroelectric facility through a vibrant visual language designed to spark curiosity, encourage exploration, and inspire a deeper appreciation for nature.
The challenge
Grupo Secacao Hydroelectric Power Plant needed a visually engaging identity for its bird guide, designed to spark curiosity and encourage audiences to discover the rich birdlife surrounding the hydroelectric facility.
The challenge was to create an illustration style that would appeal to a broad audience, particularly children and young adults, making local biodiversity more approachable and exciting.
The approach
I developed and illustrated a distinctive visual style for the bird guide cover and its accompanying promotional materials. Using vibrant colors, rich textures, and dynamic bird poses, I brought each species to life while creating a cohesive visual language across the different applications.
In addition, I designed the "Aventura" identifier for the bird guide, which was carried throughout the campaign materials to establish a recognizable and consistent visual identity.
The illustrations and overall art direction aimed to balance visual appeal with the unique characteristics of each bird, transforming the guide into an engaging invitation to explore and appreciate the region's avian diversity.